Luxury Car Market

Executive Summary The high life vehicle devise can be characterized by its monopolistic competition coordinate with most instigants at a mature stage of their harvest-tide life cycle. on that point is free entry of products into this assiduity, which is curtailed however by stain k instantlyledge of prodigality. Hence there has non been a unexampled brand entering this industry in over 16 years. In the extravagance vehicle industry, with vehicles ranging in price from $35K to $75K there ar 14 major brands: Acura, Audi, BMW, Cadillac, Hummer, Infiniti, Jaguar, institute Rover, Lexus, Lincoln, Mercedes-Benz, Porsche, Saab, and Volvo. Within each brand there be a range of body types and features which supplicant to various consumers. Most brands are known for a tombstone feature such as safety, reliability, performance, high performance, hybrid, sports, or stability. in that respect are attempts to harmonize features and attract more than consumers, drop deadi ng them away from the competition. These features can be found in a sort of body styles including the convertible, hatchback, sedan, SUV, coupe, pick-up and piazza wagon. The typical consumer of a vehicle in this category has an income of $100K, is well educated, and is in their 50s age-wise.

The industry realizes that they need to draw in younger consumers and have been make efforts to do that, do more family friendly vehicles like the SUV. To outride to attract the desired younger consumer, while not pique the traditional luxury vehicle consumer, the luxury grocery call for to stay accredited on tre nds. The primary trend aright now is hando! ut green using hybrid technology. crossbreeding technology is world used in two slipway right now: in the mass vehicle industry it is used to hit better fuel economy; in the luxury market hybrid technology is focused more on change magnitude performance without sacrificing standard fuel economy. The new market for luxury would be to have full-hybrid technology, similar to the Toyota Prius, without sacrificing luxury components. Overview of the Luxury...If you want to crap a full essay, order it on our website: BestEssayCheap.com

If you want to get a full essay, visit our page: cheap essay