Understanding Business Research Terms and Concepts Essay - 1

Understanding Business Research Terms and Concepts - Essay Example The qualitative article by Snider, (2014) has almost all its information purely in narrative form with an almost non-existent statistics. There is only one incident where statistics are mentioned and the rest of the information surrounds explanation of these figures. This is very helpful in understanding about the literature surrounding the issue of lack of diversity in the tech industries. For the people who are not lovers of figures because of the need for much interpretation, this article is very helpful and actually recommended. The article by Chemaly, (2013) is a quantitative one heavily lined with statistics regarding the lack of diversity in the tech industry. There are statistics on not only the gender, racial and ethnic diversity in employment but also that on managerial diversity as well. The statistics is also based on comparison of the industry a few years ago and the present times and any significant or lack therefore that is present. This information is very helpful in conducting further research as well as gaining an in depth understanding and growth rate comparison. It is however just too much and requires very intense interpretation which may take a lot of time. Since both articles have very significant information, they can be combined to incorporate all the people. By combining the articles, the statistics in the quantitative article will have been explained without requiring much interpretation by the reader. The readers and researchers will have an easier task and hence save a lot of time in the new combined article. The fact that the qualitative article is a bit shallow in comparison with the quantitative one will have been masked with the additional information. Combining the articles will also increase the credibility of the qualitative article as the literature provided will be backed up by evidence in the form of statistics. I am in