Case study analysis Essay Example | Topics and Well Written Essays - 2000 words - 2

Case study analysis - Essay ExampleBut if one can get an established unit in its chosen field the combined entity can take off within a couple of years after due integration.Adding a brisk dimension to the issue Paul Tiffany, adjunct professor of management at Wharton and senior lecturer at the University of Californias Haas School of Business in Berkeley, says that the global brand consolidation has an unfamiliar ring, he notes Its interesting that the consolidation in the steel industry is driven not by market opportunity but by the threat of theThe most dramatic change in Indian business in the past decade has been the surge in ambition. Take Ratan Tata, the Mumbai-based great power who won the race to buy Britains Corus Group, beating his Brazilian rival Benjamin Steinbruch in a fiercely contested auction.British Steel and the Dutch theme Hoogovens merged in 1999 to become the largest steel makers in Europe because they felt the necessity to out-grow their national geograph y. With the passage of time the same company felt that they emergency a global presence. As stated by Corus chief executive Jim Leng that Corus now felt it was no longer sufficient to be European. This is a global industry, he said. We begin got to respond with passion, but with commercial passion. Its not about larger companies and small companies, its a matter of being globally commercial. (KnowledgeWharton). We want to run into geographies where, as a group, we can have a meaningful presence. First, we have chosen countries where we felt we could make an impact and, secondly, where we are able to participate, as we have in India, in the development of that country. When you visit a country or examineGopi 3a particular company, I think you intuitively lie with if theres an opportunity, and then you flesh out that opportunity in one form or other. If we get to the stage of justifying assembly or manufacturing operations, we will seek both tocontract them or to invest in facil ities in that country. (Interview with Ratan Tata in India Today Magazine issue dated November 6, 2006). In coup parlance big sharks swallow up the small sharks. But in this case a small shark has swallowed a shark almost five times its size. It is the biggest external acquisition so far by an Indian company, and it coincided with Tata Steels 100th anniversary. It will also be the Tata Groups 22nd foreign acquisition in two years. The Corus takeover catapults Tata Steel from its 65th place among global steel producers to the No 5 spot in the hierarchy of steel makers with a combined capacity of 23.5 zillion tons. Others ahead of it are Arcelor-Mittal (110 gazillion tons), Japans Nippon Steel (32 million tons), South Koreas Posco (30.5 million tons) and JFE of Japan (29.9 million tons). Excluding Corus, Tata Steel has plans to raise its Indian capacity to 30 million tons by 2015 through Greenfield projects. Tata Steel managing director B. Muthuraman said in a statement after the J anuary 31 deal